CENTRALISED USAGE RIGHTS

PURMSec centralises Advertising Usage Rights, safeguarding assets for Advertisers and Agencies. This drives cost savings, boosts efficiency, and provides protection on both sides.

Key stakeholders can swiftly access Usage Rights, ensuring compliance and significantly reducing the risk of breaches, in a fraction of the time compared to current workflows.

Read on to learn more or request a demo today.

OUTSOURCE THE HASSLE: STREAMLINE USAGE RIGHTS FOR CREATIVE ASSETS

PURMSec Hub is a service that simplifies Usage Rights management for creative assets. As the demand for content surges—especially with the rise of GenAI workflows—agencies and advertisers are under increasing pressure to manage complex rights and permissions with efficiency.

PURMSec Hub lets you outsource low value and time-consuming data entry, freeing up an agency’s resources for high value work. Once a performer contract is complete, simply send us the details—and we handle the job setup, extract Usage Rights, log them into PURMSec, and secure permissions for all relevant parties. We also manage notifications for all involved.

This centralised system makes Usage Rights data instantly accessible to all stakeholders, saving time, reducing errors, ensuring compliance, and cutting administrative costs.

CAMPAIGN PROTECTION THROUGH CENTRALISATION

With rapid and real-time access to usage data in under 5 minutes, permissioned parties can easily check Usage Rights data.

This ensures Advertisers know where their Usage Rights are at any given moment, and the extent of the usage within them, providing support to, Brand Managers under pressure to sign off Media Plans, and Inhouse Studios adapting assets created by external Agency partners.

For Agencies it helps with staff MSA compliance as well as facilitating the secure sharing of Usage Rights information across departments and offices, within their Agency Networks quickly and efficiently, removing excuses for Usage Rights Infringements from large Lead Creative offices, right down into smaller offices localizing for developing markets.

ABOUT US

The Talentpay Group began in 2005, developing a Usage Rights Management and Payroll Service for the Australian and New Zealand markets. Using our proprietary software, we process an estimated 70% of all Advertising Usage Rights in the region.

Recognising a global need, we transformed our software into an externally facing SaaS product. In 2019, we launched PURMSec, onboarding our first global advertiser and its key creative agencies—a partnership we continue to maintain. To address the increasing demand for global Usage Rights management, we introduced PURMSec Hub in 2025, offering a comprehensive global Usage Rights service.

With offices in Australia, New Zealand, and Singapore, Talentpay Group provides global Usage Rights services, with talent payment services offered in Australia and New Zealand.