CENTRALISED USAGE RIGHTS
PURMSec centralises Advertising Usage Rights, safeguarding assets for Advertisers and Agencies. This drives cost savings, boosts efficiency, and provides protection on both sides.
Key stakeholders can validate tasks at each stage of the campaign lifecycle, ensuring compliance, reducing head hours, and eliminating breaches.
Read on to learn more or request a demo today.
OUTSOURCE THE HASSLE: STREAMLINE USAGE RIGHTS FOR CREATIVE ASSETS
PURMSec Hub is a service that simplifies Usage Rights management for creative assets. As the demand for content surges—especially with the rise of GenAI workflows—agencies and advertisers are under increasing pressure to manage complex rights and permissions with efficiency.
PURMSec Hub lets you outsource low value and time-consuming data entry, freeing up an agency’s resources for high value work. Once a performer contract is complete, simply send us the details—and we handle the job setup, extract Usage Rights, log them into PURMSec, and secure permissions for all relevant parties. We also manage notifications for all involved.
This centralised system makes Usage Rights data instantly accessible to all stakeholders, saving time, reducing errors, ensuring compliance, and cutting administrative costs.
END TO END CAMPAIGN PROTECTION
With rapid and real-time access to usage data (under 5 minutes), permissioned parties are protected from creative execution to final distribution.
Key checkpoints include:
- Before Creative Production – Protects Lead Creative Agency and Advertiser.
- At Media Planning – Protects Media Agencies.
- Before Media Buy Sign-Off – Protects Advertiser and Media Agencies.
- Before Localisation/Adaptation – Protects Lead Creative, Localisation Agencies and Advertiser.
- Pre-Flight/Dispatch to Media Partners – Protects all stakeholders: Agencies and Advertiser.
- Governing Bodies (e.g., SAG) – Can API into the data and continue as usual.
PURMSec delivers seamless, end-to-end Usage Rights protection for key stakeholders.
ABOUT US
The Talentpay Group began in 2005, developing a Usage Rights Management and Payroll Service for the Australian and New Zealand markets. Using our proprietary software, we process an estimated 70% of all Advertising Usage Rights in the region.
Recognising a global need, we transformed our software into an externally facing SaaS product. In 2019, we launched PURMSec, onboarding our first global advertiser and its key creative agencies—a partnership we continue to maintain. To address the increasing demand for global Usage Rights management, we introduced PURMSec Hub in 2025, offering a comprehensive global Usage Rights service.
With offices in Australia, New Zealand, and Singapore, Talentpay Group provides global Usage Rights services, with talent payment services offered in Australia and New Zealand.
CENTRALISED USAGE RIGHTS
PURMSec centralises Advertising Usage Rights, safeguarding assets for Advertisers and Agencies. This drives cost savings, boosts efficiency, and provides protection on both sides.
Key stakeholders can validate tasks at each stage of the campaign lifecycle, ensuring compliance, reducing head hours, and eliminating breaches.
Read on to learn more or request a demo today.
OUTSOURCE THE HASSLE: STREAMLINE USAGE RIGHTS FOR CREATIVE ASSETS
PURMSec Hub is a service that simplifies Usage Rights management for creative assets. As the demand for content surges—especially with the rise of GenAI workflows—agencies and advertisers are under increasing pressure to manage complex rights and permissions with efficiency.
PURMSec Hub lets you outsource low value and time-consuming data entry, freeing up an agency’s resources for high value work. Once a performer contract is complete, simply send us the details—and we handle the job setup, extract Usage Rights, log them into PURMSec, and secure permissions for all relevant parties. We also manage notifications for all involved.
This centralised system makes Usage Rights data instantly accessible to all stakeholders, saving time, reducing errors, ensuring compliance, and cutting administrative costs.
END TO END CAMPAIGN PROTECTION
With rapid and real-time access to usage data (under 5 minutes), permissioned parties are protected from creative execution to final distribution.
Key checkpoints include:
- Before Creative Production – Protects Lead Creative Agency and Advertiser.
- At Media Planning – Protects Media Agencies.
- Before Media Buy Sign-Off – Protects Advertiser and Media Agencies.
- Before Localisation/Adaptation – Protects Lead Creative, Localisation Agencies and Advertiser.
- Pre-Flight/Dispatch to Media Partners – Protects all stakeholders: Agencies and Advertiser.
- Governing Bodies (e.g., SAG) – Can API into the data and continue as usual.
PURMSec delivers seamless, end-to-end Usage Rights protection for key stakeholders.
ABOUT US
The Talentpay Group began in 2005, developing a Usage Rights Management and Payroll Service for the Australian and New Zealand markets. Using our proprietary software, we process an estimated 70% of all Advertising Usage Rights in the region.
Recognising a global need, we transformed our software into an externally facing SaaS product. In 2019, we launched PURMSec, onboarding our first global advertiser and its key creative agencies—a partnership we continue to maintain. To address the increasing demand for global Usage Rights management, we introduced PURMSec Hub in 2025, offering a comprehensive global Usage Rights service.
With offices in Australia, New Zealand, and Singapore, Talentpay Group provides global Usage Rights services, with talent payment services offered in Australia and New Zealand.
CONTACT US
To learn more or request a demo of PURMSec, please get in touch below.TOP OF PAGE TALENTPAY GROUP HOMEPAGE
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